Within emergent media, culture evolves, expands and finds new ways of expression.

Culture evolves as it adds to it self, different layers of communication.

Culture becomes more accessible and travels faster.

Culture gets expressed in new and different ways than what was possible before

And lastly, culture expands as it include more people because of all the above.

On the other hand, emergent media used improperly can kill cultures as it merges with others while traveling, communicating and including others.