Yes, as the famous McLuhan understanding "the medium is the message". Accessibility is the key here, if by media you mean Television and digital media then the accessibility rate is much higher than reading a book or traveling. Print media as newspapers is also very accessible, short and coincise. The short form of delivery, availability and accessibility differentiates one medium than the other. Digging deeper requires some discipline from the consumer of such media and a general quest for better forms of understanding.
Internet is by far the best medium created by man, although accessibility is still low worldwide; it combines choice, diversity in content and form (integrates video, audio and textual forms of information).