Finding useful information on the World Wide Web is something many of us take for granted. According to the Internet research firm Netcraft, there are nearly 150,000,000 active Web sites on the Internet today [source: Netcraft]. The task of sifting through all those sites to find helpful information is monumental. That's why search engines use complex algorithms -- mathematical instructions that tell computers how to complete assigned tasks.

Google's algorithm does the work by searching out Web pages that contain the keywords used to search, then assigning a rank to each page based several factors, including how many times the keywords appear on the page. Higher ranked pages appear further up in Google's search engine results page (SERP), meaning that the best links relating to the search query are theoretically the first ones Google