Now lets tackle the adults:
There are a lot of them out there so shallow and superficial, who proudly and openly state that they've only read 1 or 2 books in their entire adult life.
Also there are those who follow blindly "Oprah's Book club" (which is a mixed blessings & curse bag, think they sent 1.000.000.00 little pieces to the besseller list), instead of making a choice on their own. We have become a world where the media and advertising tells us what to read, how to think and what to wear (but at least they are reading!). Shades of Aldous Huxley's Brave new world.
There are those who use the excuse of being to busy to read, not even for half an hour before sleeping.
And then there are those who think reading magazines constitutes reading (Newsflash, unless you are reading something like the new yorker or another literary magazine you are not reading!)...