I actually believe that goes for any online services.. e.g. there is a social networking (like facebook) that offers you money for every friend you invite.. but it didn't work (I can't even remember their name!).. so I believe eventually people will chose the online service that gives them the best solution.. you can't pay people for using your services.. I guess we'll have to wait and see..
i think you are right Ghassan for normal search , but when it comes to shopping i think people will prefer to have extra money , and don't forget this will attract more online shopping companies to advertise there
I think quality services such in google will attract most users then cash
That's one desperate yet very daring move!