This is very helpful to crack up the SWM, it sort of humanizes them, still to me, they are the men who wont let women drive, vote...
I think this is a very valuable study, since the Saudi market is the most targetted from all GCC and arab markets! thanks for posting
very interesting study.. it's like the holy book (or article :)) of many ad agencies an media!
It's funny that gel is SWM's first chore of the day, since their national wardrobe includes waring a head sort of scarf "حطة" that covers their gelled hair!
